Since its inception in 1905, when a group of early motoring enthusiasts began organising regular meetings in London's Trocadero, the Automobile Association (AA) has been synonymous with life on the road. Even in those early days, members of the AA received helpful information recommending particular driving routes, hotels, restaurants etc. As the size of the organisation grew, so did the services and publications it offered its members. The field of road mapping was pioneered by the AA in 1912, and they have gone on to produce many worldwide touring guides that remain unsurpassed to this day. A recommendation of an establishment by the AA in one of its travel guides is considered a highly respected, and widely coveted, mark of distinction.